Your holders are everywhere now. Give them a reason to stay.
As shares become tokenized and trade around the clock, your company competes with every other asset in the world for the same holders. Yutai lets you recognise and reward verified holders on every exchange, broker and wallet, with one program.
Your brand competes for owners now, not only for customers.
Tokenization and digital brokerage are turning listed shares into global, always-on products. The same app that holds your shares holds thousands of alternatives. Price and liquidity converge across venues. What a company does for the people who own it becomes the difference.
Holders in every country
Your shares reach people in markets you never listed in, through international brokers, exchanges and self-custody wallets.
No closing bell
Tokenized markets trade 24/7. A holder can move to another asset at any minute, on any venue.
One tap from the alternative
Every listed company, fund and digital asset sits in the same portfolio screen, competing for the same attention.
You cannot see your owners
Registers show custodians and nominees, not people. Most companies have no direct way to recognise who holds them.
A holder who is also a customer is the strongest relationship a brand can have. Yutai gives you a direct line to that person, wherever they hold you.
Japan has run holder benefits for a century. Everywhere else, they are one-offs.
In Japan, kabunushi yutai are a standard part of being a listed company: product gifts, discounts, vouchers and experiences for the people who own the shares, often with larger benefits for long-term holders. Outside Japan, the idea exists, but only as scattered initiatives.
株主優待 Japan
listed companies with a holder benefit program
of the Japanese listed market
of continuous practice
new or expanded programs in May 2026 alone
Daiwa Investor Relations, as of September 2025. SBI Securities monthly count, May 2026. Tracked daily in Kabunushi Yutai Daily.
Rest of the world
- A handful of companiesPerks exist at a small number of issuers, usually as isolated marketing ideas.
- Paper and manual checksMailed vouchers, discount codes and proof of holding sent by hand.
- Domestic register onlyHolders abroad, or holding through an international platform, are left out.
- No shared standardEvery program is built from scratch, so few ever scale.
It works because it is commercial
Japanese companies give holders their own products and services. Owners become customers, and customers become owners.
It rewards staying
Holding-period tiers are now a standard design tool. Benefits grow with tenure, not with trading.
It stopped at the border
Every program depends on a domestic register and domestic delivery. That is the limit tokenization removes.
Tokenization makes ownership provable. That makes utility scalable.
When a share sits in a wallet or a connected account, ownership and time held can be verified in real time, in any country. For the first time a company can run one benefits program for every holder in the world. We think this is the most practical use of blockchain for people: proof of ownership that unlocks real value, not speculation.
The register and the post
- Holder lists twice a year
- Vouchers printed and mailed
- One country, one register
E-gifts and online claims
- Codes instead of paper
- Online application forms
- Still one domestic register
Verified holders, everywhere
- Holdings verified on any chain and venue
- Time held measured continuously
- One program, every market you choose
One program. Every holder you choose to reach.
Yutai is the platform and the team behind it. We connect your company to the people who own it, across the venues where they hold your shares.
Reach every holder
Tokenized shares on any supported chain and wrapper, plus connected exchange accounts. Every form of your share counts as one holding.
Reward time held
Set tiers at six months, one year, three years or any period you choose. Yutai verifies tenure automatically.
Benefits that fit your brand
Product access, discounts, experiences, early releases and digital gifts. Your own products work best, as Japan shows.
Claims and fulfilment handled
Eligibility, codes, redemption and holder support, run by Yutai around the clock. Your team stays focused on the program.
See who participates
Participation by market, venue and holding period, reported in aggregate. A view of your holder base no register gives you.
Compliance built in
Market-by-market availability, equal treatment of eligible holders, quiet-period controls, clear terms and a full audit trail.
Know when your owners are also your customers.
With the holder's consent, Yutai Connect recognises when a verified holder also shops with your brand, online or in store, and unlocks benefits for owner-customers.
- Explicit consentHolders link a card or bank account in a Yutai flow, and can withdraw consent at any time.
- Only your brand is matchedPurchases at your company are matched to verified holdings. Nothing else is used.
- An aggregate viewYou see how many of your owners are also customers. Never an individual's bank data.
From idea to live program, without new systems on your side.
Design the program
Choose the benefits, the tiers, the share thresholds and the markets. Your brand, your rules.
Yutai verifies holders
Positions and time held are checked across chains, wrappers and connected accounts, continuously.
Holders find it where they hold
Exchanges, brokers and wallets connected to Yutai show your benefits next to your shares. Holders claim in a few taps.
You see the results
Participation, redemption and holder mix, reported in aggregate and ready for your investor relations team.
Run it yourself
Set up and manage your program in Yutai's issuer tools. Suited to teams that already run loyalty or holder programs.
We run it with you
Our Activation team packages and operates the program alongside your investor relations, marketing and legal teams.
- Program design and benefit sourcing
- Market-by-market terms and checks
- Fulfilment, support and reporting
Your products, your story, for the people who own you.
Utility and recognition. Nothing that touches shareholder rights.
Dividends, voting and economic rights stay with you and the regulated chain of custody. Benefits are voluntary, set by you, and can change or end at any time.
Not part of a Yutai program
- Dividends or votingShareholder rights stay where they are today.
- Cash or returnsBenefits carry no cash value and are never presented as a financial return.
- Promotion of your sharesPrograms speak to existing holders. They are not a reason to acquire shares.
What a Yutai program is
- Loyalty for ownersProducts, access and experiences you choose to give the people who hold you.
- Equal treatmentThe same terms for every eligible holder in a market, on every venue.
- Non-transferableBenefits belong to the verified holder and cannot be sold or traded.
A neutral layer between companies and every place their shares live.
Neutral by design
Yutai is not an exchange, a broker or a tokenizer. It works with all of them, so your program is never tied to one venue.
One agreement, every venue
You work with Yutai once. Every connected exchange, broker and wallet shows your benefits to its eligible users.
Live infrastructure
The beta already reads holdings across major chains, wrappers and custodial accounts, with a public API for distributors.
Built on what Japan learned
We follow every Japanese benefit disclosure, every day. The designs that work there are the starting point for yours.
Bring your holders closer, wherever they are.
We are opening Yutai to a first group of listed companies. Tell us about your brand and your holder base, and we will show you what a program could look like.