Name
In text, write Yutai with a capital Y. The wordmark is always lowercase: yutai. The company is Yutai Technologies, Inc.
The name comes from 優待 (yutai), the Japanese word for preferential treatment, as in kabunushi yutai, the benefits Japanese listed companies have offered their holders for about a century. Keep the Japanese characters as they are. Do not translate the name, abbreviate it, or write it as YUTAI or Yu-tai.
Logo
The seal is a one-colour ticket with the Y cut out. Use the horizontal lockup by default, the stacked lockup where space is square, and the seal alone where the name already appears nearby. All files are vector outlines, so no fonts are needed.
Clear space and minimum size
Give the logo room. Keep clear space on every side equal to a quarter of the seal's height.
- Seal: at least 16 px on screen, 6 mm in print.
- Horizontal lockup: at least 80 px wide on screen, 24 mm in print.
- Stacked lockup: at least 64 px wide. Below that, use the seal alone.
- Benefits badge: at least 24 px tall.
Benefits badge
For wallets, exchanges and brokers that integrate Yutai. The badge tells a holder that benefits exist for an instrument they hold or view, and links to the details.
<a href="{benefit_details_url}">
<img src="https://yutai.com/brand/assets/svg/yutai-badge-benefits-dark.svg"
alt="Benefits by yutai" height="28">
</a>- Show it only next to instruments with at least one live benefit.
- Link it to the benefit details in your app or to the Yutai claim flow.
- Show it to every eligible holder on the same terms.
- Keep the wording exactly as supplied.
- Use it to encourage anyone to acquire a security.
- Pair it with return or income language.
- Use an issuer's name or logo next to it without that issuer's agreement.
- Change the text, colours or proportions.
Colour
Deep indigo carries the brand. Signal green is used sparingly, for the seal and one action per view.
Rough balance in a layout: mostly ink and indigo, light text, a small amount of green.
Typography
Three free Google Fonts. Sora for headlines and interface, DM Mono for code and labels, Noto Sans JP for Japanese.
Bold 700 for headlines, tracked −3.5%. Regular 400 for body text.
API examples, small caps labels, navigation chips.
Noto Sans JP. Black 900 for display, Medium 500 under the wordmark.
Misuse
Use the files as supplied. A few things to avoid:
YutaiBoilerplate
Approved descriptions for press releases, partner pages and event listings.
One line
Yutai is the utility layer for tokenized equities: infrastructure that lets listed companies offer benefits to verified holders wherever their shares are held.
Standard
Yutai is the utility layer for tokenized equities. It connects listed companies, the wallets, exchanges and brokers where their shares are held, and the people who hold them. Companies use Yutai to offer benefits to verified holders, with holding periods respected, across chains and venues, while distributors integrate one API to show those benefits to their users. Yutai is a technology provider and is not an issuer, broker, exchange or custodian. Benefits are voluntary programs offered by issuers or trading venues. Yutai is built by Yutai Technologies, Inc.
Name and links
Yutai · yutai.com · X @yutaiHQ · [email protected]
Using our marks
You may use the Yutai name, wordmark, seal and badge to refer accurately to Yutai and to integrations built on it.
- Do not suggest a partnership, sponsorship or endorsement by Yutai unless one is in place in writing.
- Do not use Yutai marks in your own product, company or domain name, or in a social media handle.
- Do not combine the marks with other graphics to make a new logo, or make them more prominent than your own brand.
- Do not use the marks in material that promotes the acquisition of any security.
We may ask you to change or stop any use. For anything not covered here, write to [email protected].
Press and partner enquiries
Interviews, logos in other formats, or questions about the badge.