October 15 added three more benefit filings to a busy week. Our October 16 brief covered property technologies, which also filed that day.
Shareholder benefits, known in Japan as kabunushi yutai (株主優待), are voluntary perks that listed companies give their holders, usually products, vouchers or discounts on the company's own services. They are set by each company's board and are separate from dividends.
At a glance
| Company | Code / market | Mkt cap | Change |
|---|---|---|---|
| TOUMEI | 4439 · Standard | ~$193M | Quarterly digital gift, higher amounts, extra for customers |
| Ondeck | 7360 · Growth | ~$11M | New e-gift benefit from 300 shares |
| HIMARAYA | 7514 · Standard | ~$67M | One-time 50th-anniversary benefit added |
Codes are Tokyo Stock Exchange securities codes. Market capitalization is shown for company size context only, in USD at USD/JPY 157.95 (October 15, 2026), based on the most recent market values available on October 16, 2026, not values on the filing date.
The filings
TOUMEI
TSE Standard · 4439 · Telecom and power services for small businesses · Filed October 15
TOUMEI gave a digital gift once a year. From the November 2026 cycle it will give it four times a year. The annual amount rises from ¥500 to ¥4,000 for holders of 100 to 299 shares and from ¥1,000 to ¥5,000 for holders of 300 to 999 shares, while holders of 1,000 shares or more stay at ¥10,000 a year. Holders of 100 shares or more who also subscribe to its office telecom or power services receive an extra ¥1,000 each cycle after applying through a company form.
Ondeck
TSE Growth · 7360 · M&A advisory for small and mid-sized companies · Filed October 15
Ondeck is introducing a shareholder benefit for the first time: an e-gift that can be exchanged for various e-money and points, given once a year in November. Holders of 300 shares or more receive ¥10,000, 500 shares or more ¥20,000 and 1,000 shares or more ¥50,000. No holding requirement has been reported.
HIMARAYA
TSE Standard · 7514 · Sports and outdoor goods retail · Filed October 15
To mark its 50th anniversary, HIMARAYA will give a one-time benefit in its February 2027 cycle on top of its regular twice-yearly benefit. Holders registered as premium members receive 1,000 to 11,000 extra points depending on holdings. Holders who are not registered receive ¥1,000 shopping vouchers, from one at 300 shares to ten at 5,000 shares or more. The company said it wants to thank shareholders for their support.
Context
TOUMEI's change combines two ideas: more frequent benefits, which keep the company in front of holders through the year, and an extra benefit for holders who are also customers. The second is rare in Japan. Most programs reward ownership alone.
New programs continue to appear among small Growth market companies. Ondeck chose an e-gift rather than a product, a common choice for service businesses with nothing physical to send.
Yutai's view
Linking a benefit to both ownership and customer status is where holder loyalty and customer loyalty meet. TOUMEI does it with a form and a manual name check. Verifying holders and customers at scale, across every channel where the shares are held, is the infrastructure problem behind that idea.
Important information
Yutai Technologies, Inc. has no affiliation with the companies mentioned. This summary is based on public company disclosures. Naming a company does not imply any relationship with, or endorsement by, that company.
Not investment advice. This content is for information only. It is not an offer or solicitation to buy or sell any security, and it is not a recommendation about any company. Market capitalization figures are approximate and are given for company size context only.
Shareholder benefits are voluntary programs set by each company. They are not shareholder rights and may be changed or discontinued at any time. Benefits described here are typically non-transferable and are not cash.
Translations and summaries are prepared by Yutai Technologies, Inc. from Japanese-language filings and may contain errors. The original Japanese filing is the authoritative version. Yutai Technologies, Inc. is a technology provider and is not an issuer, broker, exchange or custodian.